Home Mobile Cell Phones HTC profiled: Android success and 95% “target failure rates”

HTC profiled: Android success and 95% “target failure rates”

HTC_Hero_SlashGear_51-495x500Given they’re the ODM behind the Google Nexus One, and that they’re fast becoming one of the recognizable brands in smartphones, it seems like 2009 – and 2010 – really is HTC’s coming-of-age.  Over at Wired they’ve been looking into what the company has done to rise from the ranks of OEMs, including setting a 95-percent “target failure rate” for its R&D division, to encourage faster idea generation, and slipping into bed early with Google.

That – together with a push to respond quickly to consumer demands in terms of form-factor and functionality – has helped them stay ahead of rivals, especially as the market shifted to favoring smartphones.  Current Analysis analyst and SlashGear columnist Avi Greengart points to UI – especially HTC Sense – as a particular area of strength for the company.

However Greengart is also cautious about the future, especially a future based on building hardware on top of other company’s platforms.  ”It’s no longer a mystery what it takes to create a differentiated handset” he says, “When you are building on top of someone else’s OS, other people can do that too.”
Via :  Slash Gear

David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology.His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show.His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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