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Brother MFC-J4510DW All-in-One Printer


Brother is really promoting their Business Smart line, a family of products with a lot of features and a small footprint. The company’s first entry, the MFC-J4510DW, utilizes landscape printing and redesigned printer cartridges to help fit all of the features into a smaller design.  The Brother MFC-J4510DW prints wirelessly, has mobile printing features, auto-two sided printing and features touchscreen controls.  It’s expected to be available in office superstores as well as Best Buy by October.  It’ll have a price tag of $199, with more business product models to come later in the year.

Check out the Full Press Release…



Brother International Corporation, a leader in small business technology, today announced the launch of its new Business Smart™ Series color inkjet all-in-ones.

Up to now, those in the market for a color inkjet all-in-one typically had to choose between a number of desired key features. Selecting a fast color inkjet all-in-one usually meant having to live with a larger, bulkier unit. If a small product footprint was desired, consumers often had to forgo many features. And in many cases, low printing costs seemed elusive as part of a total package.

To provide everything most users wanted – all in one unit – Brother started from scratch with a blank sheet of paper rather than manufacturing just another generation of all-in-ones. From this initiative, Brother developed its Landscape Printing Technology that reoriented the way color inkjet printing is done. This involved changing how a page is stored and printed from portrait to landscape, thereby reducing the machine footprint. Engineers also developed a new engine and increased the size of the print head to help increase print speeds. Ink cartridges were also redesigned to take up less space even with super high page yields.

This breakthrough resulted in a color inkjet all-in-one product line that virtually eliminates the feature trade offs customers faced in their selection process. Now in a sleek and attractively designed product they can have:

Fastest in class^ print speeds
Smallest in class^ footprint
Low cost printing
Easy-to-use TouchScreen/TouchPanel display

These all-in-ones also feature wireless and mobile device printing capabilities□, and automatic two-sided (duplex) printing. Additionally, these machines have the ability to print up to 11″x17″ documents – which amazingly is about the same size of the unit’s footprint.

“In today’s business environment small business owners need technologies they can rely on coupled with a breadth of features to help their business run more smoothly and efficiently,” said Marie Le, Brother Director of Marketing for color inkjet products. “What was missing for these consumers was a machine that also fit in to their limited workspaces and budgets. Our solution, the Business Smart™ series offers a striking design and intuitive swipe TouchScreen display controls to compliment their other technologies such as laptops, tablets and smartphones. This new inkjet series is a game-changer for the printing industry delivering the ultimate combination of form and function.”

This introduction, anchored by the flagship model MFC-J4510DW, represents a breakthrough for small office/home office and businesses that want to help increase operational efficiencies and save costs. Businesses can now take advantage of these new models to print a variety of documents, spreadsheets and signage up to 11″x17″. Users can also leverage the mobile printing features to quickly and easily connect and print from mobile devices□. The Business Smart series inkjets, like all other Brother products, offer free technical support for the life of the machine.

The Brother MFC-J4510DW, with an estimated street price of $199, will be available beginning October 2012 at office superstores and Best Buy; additional models in the series will be introduced later this year.

David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology.His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show.His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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