Chances are that you’re aware of social media, but are you utilizing it in the best way possible for your cannabis business?
Social media is renowned for being a powerful marketing tool. There are about 1.65 billion active mobile social users globally. This means that the target demographic for your cannabis brand or service is most likely on one or multiple social networks!
In this article, we’re going to dive in and explain how you can leverage them to market your cannabis business!
Social Media Strategies
Social media is considered to be any platform that consists mainly of user-generated content. A strong marijuana social media presence is essential for any cannabis brand looking to gain new customers and inspire loyalty.
From a marketing perspective, social media is a unique opportunity for cannabis business. You can create content that engages consumers directly. It allows you to interact with your audience and gain attention, traffic and sales!
1. Competitor Research
In order to have a firm grasp on what is working, it’s important to compare your posts to your competition. This doesn’t mean that you should steal somebody else’s content, but it can serve as a compass as to where you stand in the cannabis industry.
2. Customer Education
Social media marketing is at its most effective when it focuses on high-quality content that educates readers. Try to avoid getting caught up in the frenzy of making content go viral. Instead, aim to develop thought leadership so that your audience will continually return to your social media sites.
3. Create Your Own Strategy
Your strategy needs to include more than just what type of content you’ll be posting. It also needs to include how and when you’ll post. For example, certain times of day are more productive for posts than for others. You see, digital channels are driving more consumers than traditional media!
Like all entrepreneurs, cannabis business owners need to promote and market. Digital marketing allows cannabis businesses to study real-world data and constantly measure ROI for their marketing channels.
For example, you can see how many people are viewing your website using Google Analytics, and see live reports and notifications on how users are engaging with your social media profiles on Facebook, Twitter, Instagram, LinkedIn, and more!
4. Cannabis Business Content
Content marketing focuses on creating value that’s relevant to your potential audience. In turn, this helps to create profitable customer interactions. Content marketing allows you to provide value to your prospects. It helps raise customer awareness, nurtures engagement, and funnels them with honest and engaging conversation.
5. Blogs and Articles
An effective social media strategy involves creating and distributing engaging content. You see, your customers have questions and are constantly eager to learn. Be sure to keep creativity and diversity in mind when creating content.
There are several different styles of blogs and articles you can use to engage with your audience:
- How-to’s: Instructional articles that provide a simple fix to customer problems.
- Lists: This type of content breaks down a complicated topic into a more digestible form that is also easy to share.
- Interviews: Initiate a conversation with somebody that you believe your audience would find interesting.
- Reviews: Create content that guides customers with products or strains, something that also helps build trust.
- Tips: As a business, you can share an innumerable variety of tips and tricks with your customers. This will help inspire and engage them in your products and community.
6. Customer Targeting
Customer targeting is paramount to your social media efforts. If your customers can’t find you, you’re essentially invisible. You should focus on developing a comprehensive and organic targeting strategy. This will help to build your brand, push visitors to your website, and even drive foot traffic to your dispensary!
7. Local Marketing
The success of your cannabis business requires you to think globally and market locally. You need to figure out where are your customers are and what motivates them. With that in mind, you can create a local marketing strategy. This includes:
- Listings in local search directories.
- Sponsor local events.
- Targeting local social media users.
- Cross-promoting with local businesses.
- Gain local media exposure.