Login

Register

Login

Register

Home In Media Gadget News NBC signs deal with Snapchat to bring exclusive coverage for 2020 Olympics

NBC signs deal with Snapchat to bring exclusive coverage for 2020 Olympics

Official owner of the media rights to the Olympic Games NBC (National Broadcasting Company) recently decided to restore its commercial partnership deal with Snap Inc. This means that Snapchat will be offering exclusive coverage for this year’s 2020 Summer Olympics, allowing the Snap Inc. to publish daily coverage of competitions in the US within its Multimedia Messaging App.

While the 2020 Summer Olympic Games (which will take place in Tokyo) are still far from starting, keep in mind that a ton of marketing work that goes into the international event. A lot of “behind the scenes” work is already in place, involving a lot of time and planning before 2020’s Summer Olympic games actually kick in.

The two companies had already signed two similar partnerships before, involving deals for the 2016 Summer Olympics and the 2018 Winter Olympics. However, this year’s brand-new deal is a special one, bringing the Olympic Games’ audience much more content.

According to Variety, NBC is looking to produce more than 70 episodes for Snapchat, which equates to three times more than the episodes produced in the year of 2018. The deal will include four original daily shows that will all be presented in a vertical aspect ratio, featuring recaps, near real-time coverage, cultural pieces and even profiles of Team USA.

According to NBC Olympics President Gary Zenkel, producing this kind of content used to be “a marketing exercise” that looked to amass interest in the Olympics.

NBC Olympics President Gary Zenkel
NBC Olympics President Gary Zenkel

“That is absolutely the goal of this relationship too, but we are also going to monetize those impressions.”

Snap Inc. Head of Content Sean Mills also commented on the new partnership in a recent press release.

Snap Inc. Head of Content Sean Mills
Snap Inc. Head of Content Sean Mills

“We’re thrilled to build on our strong partnership and immense success with NBC Olympics to bring Snapchatters the biggest moments from Tokyo 2020. Through our made-for-mobile highlights, along with original shows and Our Story Snaps, the Snapchat community will have a front-row seat to the Games.”

Snapchat disclosed that its content reaches about 75% of all 13- to 34-year-olds. During 2018’s Winter Olympics for example, NBC Olympics content on Snapchat (with their 2018 deal) reached over 40 million unique users in the U.S., up 25% from Rio 2016, with 90% of those users under the age of 35.

Since NBC controls all ad inventory for the Olympic Games in the US, this probably means that the company will be able to reach a decent percentage of that younger audience and bring in more money by profiting from its advertisers (like Snapchat with its recently signed contract).

NBC’s advertiser partners look at these younger viewers as particularly valuable ones based on the assumption that younger audiences have more expendable income when compared to older demographics.

Tokyo 2020 Summer Olympic Games
Tokyo 2020 Summer Olympic Games

Still, viewership for the Olympics has been irregular over the past 20 years.

While both NBC and its advertisers will be trying to reach most of the event’s younger viewers by leveraging Snapchat it’s still to be seen whether or not using social media platforms will help boost the 2020 event’s viewership count.

David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

Must Read

BioLite FirePit – Portable & App-Enabled Smokeless Wood Fire Pit w/ 10,400mAh Powerpack

The BioLite FirePit is a high-quality portable outdoors smokeless wood-fed fire pit that can provide you with the warmth, smell, crackle, and feel of a wood campfire, without any smoke whatsoever. This portable fire pit can be used to either warm yourself nicely during colder days or to cook hibachi-style meals on it by using its Removeable Grill Grate. Furthermore, thanks to its 10,400 mAh battery powerpack you're ensured to never run out of battery on your Smartphone, or, whenever you're not using it to recharge your devices, to power up the fire pit's flame. Overall, this unit features a very sleek and compact design, which makes it great to take it with you literally anywhere. It's an awesome fire pit to have both at home as well as to take with you on your camping truck.

Tennis Betting is Back on Track – Best Tips to Get Started

For any tennis enthusiast out there, just like playing the sport, watching live tennis matches on services like ESPN or ESPN+ can also be quite fun. That's mainly because whether you're still on the court swinging your Tennis Racquet or you've already retired to the stands, regardless of your tennis skill levels, anyone that's truly passionate about tennis will show a tremendous love for the sport that will most likely last them an entire lifetime. However, while watching live tennis matches where your favorite tennis players dominate the court can be quite thrilling, you can still amp up the game another notch by having some money on the line. That's exactly why tennis betting is back on track, as that is where the real rush and excitement is at. This article offers the three best tips for anyone that's looking to get into Tennis Betting.

Why Amazon Web Services (AWS) Is So Popular

Amazon Web Services is a cloud platform created by Amazon that's used by companies that require large storage spaces for their digital data, including a vast array of services like providing servers, networking, remote computing, email, mobile development, and security. This article covers all the perks that AWS has to offer which have also successfully retained many companies’ interest in it.

Muse S Meditation Headband – Immersive Multi-Sensor Meditation Device

The Muse S Meditation Headband is a comfortable-to-use multi-sensor EEG wearable device that utilizes built-in biosensors to measure your brain activity, heart rate, breathing, and body movements and provides real-time feedback on all that collected biometric data. Users can comfortably and conveniently wear the Muse S headband at any time of the day to have this smart headband help them practice mindfulness and meditation and to build a more consistent meditation practice.

Are we afraid of AI in CRM and Customer Success?

The current business era is one of tech-disruption. It’s time for businesses to embrace technology to propel their Customer Relationship Management or they will perish in the race of attaining commercial success. Artificial intelligence has changed the way organizations function. It has seeped into all major industries, and brought about speed, agility and convenience in business operations. Everywhere we look, we can see artificial intelligence making a difference!

Check Out Gagetguy On Indystyle

Check Out Gagetguy On PetPals TV