Like many industries, it is the technology used on iGaming platforms that it is the backbone of the business sector’s success. Players from all over the world need mobile website access, payment solutions, multi-currency options, customer services and importantly smooth access to thousands of casino games. On top of this, diversity is another key factor for the large majority of casino players.
Today, there are thousands of online casinos that cater for multiple jurisdictions in one of the largest global gaming markets. And of course, being bound to the internet, these establishments require high end tech to maintain customer satisfaction which in turn leads to one of the primary marketing goals in all eComm business – customer satisfaction.
So just how does online casino use technology to keep their client base satisfies? And what can eComm websites learn from them?
Mobile & Desktop Access – Apps, Web Browser Tech & Security
Some people say that when they lose their smartphone it’s like cutting off a hand. As a result, if you have an online business, then you probably already know mobile access is imperative. In the online casino industry, the platforms use HTML5 which makes the entire website responsive to any screen size. Players can use Chrome, Safari and other web browsers to connect to online casino via their mobile device. Some websites also combine HTML5 with iOS, Android and/or Windows mobile casino apps.
You can check out Playcasino.com mobile friendly casinos for a list of mobile online gambling websites. Even without being a member, you can open these casino’s home pages from your desktop, tablet and/or smartphone and browse the games libraries as well as play demo version of the games on your mobile device. When you do, you’ll get a feel for how each page and game on the site is fully mobile capable.
As an eComm developer or strategist, you’ll quickly see how much time and effort has gone into the responsive UX in order to give mobile casino players unlimited online access to thousands of games.
Customer Services – Live chats offer real time comms
Keeping customers happy is a multi-pronged task. One of the primary strategies iGaming websites use is simple – ‘communication’. Since the dawn of business, and in almost every industry, customers want to speak to the people offering the service. Almost every online casino offers a live chat service. It is a simple piece of tech that offers players the option to speak directly with a customer services rep. Having this functionality eliminates back and forth emails that come with obvious delays.
Although for eComm websites it can be difficult to justify the time and employee overheads to implement a live chat system, finding a solution to implementing such as service could separate you eComm site from the competition.
Payment & Currency Solutions
Some eComm sites are just way to complex when it comes to financial transactions. Deposits, refunds, top ups and withdrawing those top ups should be made as easy as possible for all members. Not only that, if you eComm site targets a global market, then offering a number of currencies to help customer avoid exchange rate fees is a tip you could take from online casinos.
Many of today’s online casinos accept major world currencies such as USD, EUR, GBP, CAD, JPY, NOK and more. In short, the target countries domestic currencies should be available. With that payment methods that use those currencies should also be available. You should also make sure those payment methods are available for people in the target country to sign up for an account.
Three Key Elements eComm Website owners Can Learn From iGaming
Overall, the three points above amount to access via any device, communication and seamless financial transactions. Offering a website that supports for all types of devices (smartphones, tablets, desktops, laptops) will expand your website’s reach and caters for those that use only mobile or both mobile and desktop device access. Customer services shows that your business cares and is ready to help rather than being solely interested in taking customers’ money.
Finally, the old saying goes ‘money makes the world go round’. If your website does not make financial transactions smooth and easy, then unbeknown to you, this could lose your business a potential customer that has already decided to make a purchase but couldn’t.
