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    HomeIn MediaBusiness NewsEnrico Cuini announces Custom High Heel Shoes w/ ALIA Support Technology

    Enrico Cuini announces Custom High Heel Shoes w/ ALIA Support Technology

    Many women like to wear high heel shoes for special occasions, whether they’re going out to dinner, or even if they’re attending special events like parties or weddings. The problem, of course, is that most high heel shoes aren’t designed with comfort in mind, so they can ultimately leave a woman’s feet aching, especially if they wear them for long periods of time. That’s mainly due to the excess pressure that’s exerted on the metatarsal heads of a person’s feet (i.e. the ball-shaped parts at the back side of the feet) whenever they wear heels, and that goes especially for high heel shoes that are three inches tall or higher. In worst case scenarios, that form of pain that’s caused on your metatarsal heads – called metatarsalgia – can ultimately lead to stress fractures, which are small cracks in the metatarsal bones that can occur without any direct injury, resulting solely from the excessive downward force that’s exerted on them when wearing heels. In addition, wearing heels that aren’t designed with a concern on its users’ comfort can also lead to women experiencing an ache in their lower back, and their knees might also end up hurting when wearing that type of heel shoes. Enter Alia Technologies, a company that recently announced their Enrico Cuini Custom High Heel Shoes, which aim to address and ultimately fix the main design issues that make high heel shoes uncomfortable, painful, and unhealthy to wear.

    WHO IS ALIA TECHNOLOGIES?

    Alia Technologies, Inc., is a company doing business as the Enrico Cuini brand that has been on market for 6 years who has recently developed an innovative ALIA (Active Lift in Alignment) support system for their Enrico Cuini Custom High Heel Shoes, for which that ALIA support technology is specifically designed to help dissipate pressure across a greater foot surface area in order to dynamically allow for pressure relief, stability, and energy return, ultimately making even the highest and sexiest stilettos comfortable to wear.

    The Enrico Cuini brand’s comfort-focused ALIA support technology was developed thanks to a partnership between orthopedic surgeon Dr. Taryn Rose (who’s known for her eponymous collection that marries fashion with function) and Italian former architect and footwear designer, Enrico Cuini.

    Orthopedic surgeon Dr. Taryn Rose and Italian former architect and footwear designer Enrico Cuini

    According to Dr. Rose, the main challenge was “to overcome the physics and biomechanics of the foot while maintaining beauty”, and thus, the Enrico Cuini brand was born.

    WHAT ARE THE ENRICO CUINI CUSTOM HIGH HEEL SHOES?

    Enrico Cuini is a line of high-fashion, women’s and men’s custom heel shoes that are designed to not only look ultra-fashionable, but also to be the most comfortable and best fitting on the market, which is done by combining a luxury Italian design with a cutting edge Active Lift in Alignment support technology that helps to dissipate pressure across a greater foot surface area in order to dynamically allow for pressure relief, stability, and energy return, and every pair of their high heel shoes also has a made-to-measure fit which is done through computer vision and proprietary algorithms.

    Enrico Cuini Custom Heel Shoes

    HOW DO ALIA TECHNOLOGIES’ ENRICO CUINI CUSTOM HIGH HEEL SHOES WORK?

    In order for their brand’s custom heel shoes to be comfortable when worn throughout the day, Dr. Rose and Mr. Cuini started by focusing on creating a completely new support system inside shoes (meaning their innovative comfort-focused ALIA support technology) that’s made entirely of carbon fiber and specifically designed to support a user’s foot with a greater surface area, which ultimately helps to offload the pressure on the metatarsal head (i.e. the ball-shaped part) of a user’s foot / feet, all while also helping to make their high heel shoes more stable for the user, which consequently provides a better energy return with every step they take while wearing them.

    Enrico Cuini Heel Shoes
    Enrico Cuini Custom Heel Shoes

    The focus on offloading the pressure on the metatarsal head is something that’s extremely important in high heel shoes, especially in women’s high heel shoes.

    Once the main concept for their proprietary Active Lift in Alignment technology was established, Dr. Rose and Mr. Cuini decided that for this technology to work well, their custom heel shoes would have to fit each user really well, so they then started to focus on having a reliable way to provide a custom fit for each individual user.

    As such, their designs are crafted using ALIA patented and proprietary technology, which provides personalized, made-to-measure fits for their custom heel shoes through computer vision and proprietary algorithms.

    Enrico Cuini Heel Shoes
    Enrico Cuini Custom Heel Shoes

    More specifically, this is done through a sophisticated measuring system that utilizes image recognition and AI (either done through infrared-scanning devices in stores or through the use of a mobile App to accurately measure the dimensions of a user’s foot shape) in order to avoid the difficulty of training sales staff while at the same time delivering the best fitting and most comfortable heel shoes on the market.

    Enrico Cuini Heel Shoes
    Enrico Cuini Custom Heel Shoes

    WHAT ARE THE COMPANY’S FUTURE PLANS FOR THEIR ENRICO CUINI CUSTOM HEEL SHOES?

    The company recently attended CES 2023 in order license their ALIA patented and proprietary technology that their brand’s custom heel shoes integrate. The company could also have future collaborations in works through licensing deals.

    For those interested in getting their own pair of custom heel shoes, know that the price-tag for a pair of Enrico Cuini Custom Heel Shoes starts at $795.

    If you’re interested in learning more about these custom heel shoes or even if you’d like to check out the different designs of women’s and men’s heel shoes that the company has available, then simply visit Enrico Cuini’s official website.

    João Matos
    João Matos
    Soon after getting his Bachelor's degree in Computer Engineering, João Matos joined the GadgetGram team on May 2019. Since then, he has been working as the Content Director, with the main goal of publishing thorough reviews on all sorts of newly released tech-products. In addition, João has also been been working as a senior news writer and news editor at Gadget Gram, as well as the Director of Social Media.

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