Reebok ZigTech

On March 11th, Reebok will launch its highly anticipated ZigTech, the brand’s most technically advanced running and training shoe. ZigTech allows your key leg muscles to do less, so you can do more. Simply put, it’s like an energy drink for your feet.

Reebok Zigtech

Everything about Reebok’s ZigTech footwear is designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe to help propel the athlete forward with each step.

Reebok Zigtech 2

“Traditional energy return is focused only on the vertical impact of the heel strike,” said Reebok’s Head of Advanced Innovation, Bill McInnis. “In contrast, ZigTech is designed to transfer energy horizontally along the zigs so the athlete gets that energy back in the forefoot.”

Reebok Zigtech 3

The lightweight, flexible bottom unit, minimalist upper, and whisper-quiet ground contact also contribute to making ZigTech a new standard in running and training footwear. In fact, by wearing Reebok’s ZigTech footwear, training longer just got easier. The technology causes up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.

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“Shin splints are extremely common for pro athletes like me,” said NFL superstar Peyton Manning. “Wearing ZigTechs give players a bounce, an energy that lets us train longer with less strain on key leg muscles, like shins. This ultimately enables athletes to stay healthier during the season.”

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Reebok’s ZigTech footwear collection is available for men and women in an array of bold, bright colors that will truly stand out in the gym. Edgy, trend setting athletes like football phenom Chad Ochocinco are big fans of the aggressive design. “I had my ZigTechs in the locker room and all my teammates were trying to check them out,” said Ochocinco. “ZigTechs stand apart from any training shoe out there. They are bold and confident, perfect for an athlete like me.”

Reebok Zigtech 4

Manning and Ochocinco are joined by last year’s Super Bowl MVP, Santonio Holmes, 2008 Super Bowl MVP Eli Manning, World Series star pitcher Andy Pettitte, Cy Young Award winner Tim Lincecum, Stanley Cup winner Sidney Crosby, NHL All-Star Alexander Ovechkin, boxing great “Sugar” Shane Mosley, basketball icon Allen Iverson, home run king David Ortiz, soccer standouts Thierry Henry and Ryan Giggs, and hundreds more athletes who run and train in Reebok’s ZigTech footwear.

Reebok Zigtech 5

ZigTech debuts at major retailers including Dick’s Sporting Goods, Foot Locker, Finish Line and on Reebok.com on March 11, 2010 for a suggested price of $100. The launch will be supported by a major marketing campaign including TV, print and online advertising. To learn more, visit Reebok.com/zigtech.

Publised on: Feb 24 2010

David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology.His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show.His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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