Sony is bringing a slew of new products at the 2010 Photo Marketing Association conference. The new Alpha concept comprises a new line of compact cameras with interchangeable lenses directed squarely at the Micro Four Thirds segment pioneered by Panasonic and Olympus. According to the announcement, they are planning to release them this year, but are still fine-tuning the cameras.
These cameras house a larger sensor than the Micro Four Thirds, which allow better light reaction and faster performance in low-light environments. The sensor is the same size that they use in their Alpha DSLRs. They also use a newer sensor for the Alpha series that supports video. Sony also plan on three different types of lenses to compliment the line.
This is the extent of what we know about Sony’s Alpha Project, however more will be revealed at the conference. (www.sony.com)
Published on 26 2010
