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    Sony’s New Alpha Project

    New Sony Alpha Project

    Sony is bringing a slew of new products at the 2010 Photo Marketing Association conference. The new Alpha concept comprises a new line of compact cameras with interchangeable lenses directed squarely at the Micro Four Thirds segment pioneered by Panasonic and Olympus. According to the announcement, they are planning to release them this year, but are still fine-tuning the cameras.

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    These cameras house a larger sensor than the Micro Four Thirds, which allow better light reaction and faster performance in low-light environments. The sensor is the same size that they use in their Alpha DSLRs. They also use a newer sensor for the Alpha series that supports video. Sony also plan on three different types of lenses to compliment the line.

    This is the extent of what we know about Sony’s Alpha Project, however more will be revealed at the conference. (

    Published on 26 2010

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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