HomeIn MediaComputersWestern Digital My Passport Studio with e-Paper Display

    Western Digital My Passport Studio with e-Paper Display

    Western Digital My Passport Studio with e-Paper Display

    Western Digital introduces its new My Passportâ„¢ Studioâ„¢ portable drives featuring the super-fast FireWire® 800 interface and a customizable e-label that’s always visible, even when the drive is unplugged.

    Western Digital My Passport Studio with e-Paper Display

    Sporting a sleek and stylish design, the new high-performance My Passport Studio drives are formatted for Mac® computers, compatible with Apple® TimeMachine® software, and feature automatic and continuous backup with WD SmartWare™ software, and 256-bit hardware-based encryption. Available now at select retailers and, the new My Passport Studio drives are offered in capacities of 320 GB, 500 GB and 640 GB.

    Western Digital My Passport Studio with e-Paper Display 2

    WD’s My Passport Studio drives are designed for creative professionals and Mac enthusiasts. Their production and use of many large files require the fast transfers from computer to My Passport Studio drives that FireWire 800 provides. Professionals such as photographers also benefit from the e-labeling system to effectively organize their work.

    Whamberry Handheld Keyboard & Mouse

    The e-label smart display on the front of the My Passport drives can be changed as often as desired using the included WD SmartWare software. Users can easily create a label to personalize their drive or remind themselves of its contents. The e-label also shows available capacity and whether the drive is locked. Utilizing e-paper technology, the information on the display remains clearly visible, even when the drive is unplugged.

    Western Digital My Passport Studio with e-Paper Display 3

    According to research firm Parks Associates, the average U.S. broadband household currently has over 120 GB of digital media and files which is projected to grow to over 1 TB of data by 2013.

    “Many of our customers store their content on multiple external drives, making it difficult to know what content is on each drive,” said Dale Pistilli, vice president of marketing of WD’s Branded Products group. “The e-label smart display is an elegant and practical solution for organizing and keeping track of one’s digital life and work. WD SmartWare software makes it easy for users to protect their valuable content with automatic and continuous backup and encryption.”


    Price and Availability
    The new My Passport Studio drives are offered in capacities of 320 GB, 500 GB and 640 GB and have a 3-year limited warranty. My Passport Studio ultra-portable drives are available now at select retailers and online at  MSRP for the My Passport Studio drives ranges from $149.99 USD to $199.99 USD depending on capacity.

    My Passport Studio
    The new WD My Passport Studio ultra-portable drives feature:

    • Smart display – a customizable e-label that reminds users of what is stored on the drive and provides available capacity and security status at a glance even when the drive is unplugged;
    • FireWire 800 – users can save and access data at top speeds with the high-performance FireWire 800 interface;
    • Plug-and-play, designed for use with Mac computers and compatibility with Apple TimeMachine software;
    • WD SmartWare software that visually presents consumers’ data in a software control center;
    • 256-bit hardware-based encryption and password protection for peace of mind knowing that data is protected from unauthorized access;
    • USB 2.0 interface – for convenience and compatibility among multiple computers;
    • Planet-friendly packaging derived from recycled materials to minimize waste;
    • HFS+ Journaled formatting and are compatible with Mac OS X Tiger®, Leopard® and Snow Leopard®; and,
    • 3-year limited warranty.

    WD SmartWare Software
    WD SmartWare software features:

    • Visual backup displays that show content in categories and shows the progress of backup;
    • Automatic, continuous data backup will instantly make a second copy whenever you add or change a file;
    • Retrieve valuable data to its original location whether it’s lost data or the file has been overwritten; and,
    • Customizable data backup that allows users to set drive security, run diagnostics, manage the power settings, and more from the WD SmartWare control center.


    Published on March 3 2010

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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