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    Apple TV Subscription Model

    Apple TV Subscription ModelApple TV is a digital media receiver designed to play digital content originating from the iTunes Store, YouTube, Flickr, MobileMe, or any MAC OS X or Windows computer running iTunes onto an enhanced-definition or high-definition widescreen television. Apple TV can function as either a home theater-connected iPod device or a digital media receiver. Other capabilities include viewing photos and listening to music.

    Now rumors of a next generation Apple TV are surfacing. The Wall Street Journal and others are reporting that the Cupertino company has been courting standard and cable networks to provide content, via iTunes, for the Apple TV. The new content will be bundled in small packages and target consumers who only watch a few channels, yet often have a 300+ channel cable package, and the accompanying bill.

    Apple would pay somewhere between $1-2 per subscriber to broadcast companies providing content from standard channels — ABC, NBC, CBS, FOX — and $3-5 per subscriber for cable channels. The WSJ reports that $30 could get you between 15-30 channels on your Apple TV, commercial free. No details on how soon after initial airing the content would become available or how things like live sports would be handled. (

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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