Everyone who uses Gmail knows that its ability to automatically and accurately organize email conversations into threads is pretty much the enormous differential in other email services. Now, Google has announced that they are allowing users to turn this feature off. Google explains it this way:
“The way Gmail organizes mail into conversations is like cilantro. You either love it — and, like me, enjoy the nice citrusy, herbal finish it gives to everything from salsa to curry — or you hate it. And those of you who hate it hate it enough to launch sites like nocilantro.com and ihatecilantro.com (“an anti cilantro community”), where you can hate it together. But my fondness for cilantro pales in comparison to my love for Gmail’s conversation view, or message threading. I haven’t had to wade through multiple messages to follow a conversation in years. A centithread hasn’t filled up the entire first page of my inbox in almost as long as I can remember. Having all the replies to an email (and replies to those replies) grouped with the original message simply makes communicating so much easier.
It turns out not everyone feels the same way. And just as an outspoken minority has banded together in unison to declare their distaste of one of nature’s most delicious herbs, some of you have been very vocal about your dislike of conversation threading. So just like you can order your baja fish tacos without cilantro, you can now get Gmail served up sans conversation view. Go to the main Settings page, look for the “Conversation View” section, select the option to turn it off, and save changes. If you change your mind, you can always go back.”
The feature is rolling out now.