In 1989, Austin, Texas-based entrepreneur Doug Foreman revolutionized the snack category by creating Guiltless Gourmet, the first-ever baked chip. In 2010, Foreman was back, once again completely changing how we snack with Beanitos, the first-ever bean-based snack chip. Now Foreman is at it again, this time re-imagining how consumers use butter. His latest creation, the biēm Butter Sprayer, is a first-of-its-kind kitchen tool that lets users convert a stick of real butter from solid to liquid spray in seconds.
Foreman recently launched a Kickstarter campaign for butter lovers to pre-order the biēmand the product’s unveiling went viral! Indeed, the campaign’s goal of $42,000 was surpassed after only 48 hours, ultimately raising more than $232,000 in just 20 days.
The biēm is especially taking the food industry by storm due to its innovative design and versatility. The new hand-held device gives people a much more efficient way to use and enjoy real butter. The biēm offers a proprietary touch-controlled design, motion-detecting technology and doesn’t include any chemical propellants you’d find in artificial cooking sprays.
To truly appreciate how it works, here is a video clip of the biēm in action. To use the biēm, all you need to do is insert your favorite stick of butter in the top of the biēm, and then hold the device around its ergonomically designed waist. Next, aim and spray your food in a steady, even back-and-forth motion. The biēm only uses the amount of butter you need to spray and leaves the rest of the stick un-melted. Its patent-pending nozzle design prevents it from clogging and its accelerometer knows when to turn the unit on and off based on its position.
BIEM- How it Works
The biēm also allows you to consume less butter without compromising taste, cutting an estimated 50 percent of the calories normally consumed when spreading with a knife.
“The biēm makes butter even better, and a lot more versatile, especially in terms of ease-of-use and portion control” say Doug Foreman, Creator, the biēm Butter Sprayer. “While there are other products on the market that claim to be butter sprays, none of them use real butter. They are all using either artificial or flavored oil and typically are chocked full of other artificial ingredients. Not to mention dangerous flammable propellants. Until now, there has never been a way to take a solid stick of real butter and turn it into a handheld spray in seconds, period.”
Applications and uses for the biēm are countless, from buttering toast to basting turkeys and seafood, flavoring vegetables, and perfectly buttered, non-soggy popcorn. What’s even more amazing is you can also use the biēm for spraying coconut oil, olive oil, and other cooking oils with or without using butter.
The biēm uses a high-density rechargeable battery. It can be stored in the refrigerator or at room temperature elsewhere in the kitchen. And, it’s very easy to clean: Simply add water and a drop of soap into the chamber and the biēm automatically gets its insides clean with just the push of a button.
The biēm Butter Sprayer is changing the way we eat butter and the world is obviously ready for it. Foreman’s Brevda, Inc. has spent the past two years developing the biēm and is making the product available through a waitlist on the biēm Butter Sprayer website. The biēm will be available for full retail purchase, this fall.