Nowadays we’ve got plenty of different choices of fast-food restaurants to choose from. All of these fast-food rivals offer the classic – a traditional fast comfort meal that consists of a burger, fries, and a drink. Whether your favorite is McDonald’s, Five Guys, or even Shake Shack, no matter which fast-food chain you to choose to go with they all have their own representation of the same basic model. However, Burger King’s new TV ad showcases one of its Whopper Burgers in a very interesting, yet unusual way.
This new Burger King TV ad might or might not help the company to stand out from the rest of the pack.
In Burger King’s new TV commercial, a single Whopper burger is recorded in all its glory while occupying most of the frame during the entire ad.
During the ad fans can listen to the song “What a Difference a Day Makes” playing on the background, all while watching that exact same Whopper slowly degrading and getting more and more moldy.
At the end of the commercial, an exact total of 34 days passed in a time-lapsed video, where the Whopper has finally devolved into a gross and moldy burger mess.
While this might be seen as a really risky TV commercial by many, there’s a whole other way of looking to Burger King’s new TV ad.
As the company stated, “the beauty of real food is that it gets ugly. that’s why we are rolling out a WHOPPER that is free from artificial preservatives. isn’t it beautiful? #NoArtificialPreservatives”
The only bad part about this add is that the company is relying on the fact that its consumers aren’t too dumb to understand it.
Still, this ad might be a response to McDonald’s burger and fries, which are famously known for never changing in their appearance after 20 or so years.
That’s exactly what happened with David Whipple’s McDonald’s burger. David – a resident from Utah – made headlines for his “world’s oldest McDonald’s burger”, as he proved to have bought back in July of 1999.
The funny thing about this story is that David did this intentionally, as he started by using the burger to show other people how food normally deteriorates when it has no artificial preservatives, which is exactly what Burger King’s new ad tries to showcase.
Funny enough, David kept that same old McDonald’s burger stored this whole time, and now, over 20 years later, that burger looks almost the same as it did on the day that David initially bought it.
The important thing to take from all of this is that fast-food that has no artificial preservatives is obviously a much healthier option then any other fast-food meal that does use those pesky preservatives.
I guess the only thing that Burger King could have done better about its new TV ad was that the company should have put its “Moldy Whopper” next to a McDouble so that the point really came across.