HomeGadgetsMiscellaneous GadgetsSomnio Running Shoe take "Tailored" to New Level

    Somnio Running Shoe take “Tailored” to New Level

    Somnio Running ShoeSomnio Running, based in Santa Cruz, takes the tailored running shoe to an all new level. The Somnio system includes three types of foot beds; cushion inserts with differing densities for the heel and forefoot areas; and varus wedge inserts made to help align the foot and lower leg. When mixed and matched these components and custom configurations can create 11,644 combinations of unique shoe types, from the 3 unique designs they currently carry, including different setups for the right and left foot.

    “In five years, this could be the way most people will buy running footwear,” says the company. Developed at the biomechanics lab at the Boulder Center for Sports medicine in Colorado, Somnio shoes are finely tuned to the wearer’s biomechanics, such as weight, stride and arch, based on detailed in-store foot measurements and gait analysis.

    Dr. Andy Pruitt, an internationally known athletic trainer, was hired as a consultant to help develop and refine the Somnio system. Consumers go through a treadmill run and a foot analysis on Somnio’s measuring device to make each unique pair. Arch comfort, leg alignment, cushioning, footstride and pronation control are among the benefits a Somnio customer might find, not to mention that it makes a runner more efficient, more comfortable, faster and less prone to injury.

    “Biomechanically, human beings are made to walk, not run,” Dr. Pruitt said. He noted the stresses put on the feet, ankles, knees, legs, hips, and back from excessive running. “We hope this shoe can give people a longer overall running career.”

    Customizing footwear is not exactly a new concept. Custom orthotics are a standard item at places like the Boulder Center for Sports Medicine, though they can cost hundreds of dollars. The Somnio running shoe, however, goes through much more thorough and rigorous measurements and customization to create a true extension of your foot.  Somnio running shoes start out at around $125.

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

    Must Read