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Home Gadgets Home Gadgets ABC iPad App Uses Media-Sync Technology to Interact While Watching

ABC iPad App Uses Media-Sync Technology to Interact While Watching

ABC has developed an app specifically for the show “My Generation”.  Using something called “Media-Sync Technology”, the app is able to determine which episode and what scene you’re watching. It does this by literally listening to the TV show’s audio.

The app will then prompt you with polls and quizzes that supposedly let’s you “participate in real time” in the show.  You can also delve into the characters and get behind the scenes info.

This new app is the beginnings of a new age of marketing, providing opportunities for commercial integration.  Aside from targeting with better commercials, it will allow the app to run in the background of your iPad and provide pop up links to purchase appropriate products when a spot airs.  Welcome to the 21st century of advertising.

David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology.His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show.His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.
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