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Home In Media Gadget News Spotify to Build it's Own "Alexa"

Spotify to Build it’s Own “Alexa”

While Apple recently introduced their entry into the smart speaker market, there’s another big name that’s also looking to grab some of this mammoth market share. Apparently Spotify is ramping up efforts to launch its own devices soon.

The first clue that Spotify is creating a smart speaker is from several job listings recently found on their website. “Spotify is on its way to creating its first physical products,” reads the description for an Operations Manager position, “and setting up an operational organisation for manufacturing, supply chain, sales & marketing.”

Spotify

The other listings are for Senior Project Manager and Project Manager, both of which will work in Spotify’s Hardware Production division on “innovative Spotify experiences via connected hardware.” Although Spotify has yet to confirm any hardware in the works, the listings seem to suggest a smart speaker is in the works.

Spotify

It’s notable that Spotify has said in previous listings that it wants to build “a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles.” The listings call for someone to run the strategy and execution of Spotify’s voice efforts as well, implying that whatever hardware the company ends up releasing, will be able to control it with voice commands. Providing it is a speaker, it will need voice support to compete with the likes of Alexa.

Spotify

While Spotify is still the top name in music streaming, Apple Music is starting to close the gap. In order to stay on top, Spotify needs to find new ways to ingratiate its service with our lives, whether that be in the form of a smart speaker, smart headphones or something else entirely. Either way, with production ramping up, we suspect more news to come with their upcoming competing hardware line.

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David Novakhttps://www.gadgetgram.com
For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology.His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show.His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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