HomeIn MediaComputersUpcoming Next-Gen Apple TV Has 99-Cent Flicks

    Upcoming Next-Gen Apple TV Has 99-Cent Flicks

    Upcoming Next-Gen Apple TV Has 99-Cent Flicks

    More rumors about the next-gen Apple TV will feature 99-cent rentals as a main part of its feature set. Movies would stream, since the Apple TV would not feature any hard drive storage of its own. If Apple were to launch such a web-based product, then it would mark a real shift towards the future of consuming media away from the cable box and physical rentals.

    Sources understand that Apple would supplement its $2 and $3 episode purchases with 99 cent rentals that would be delivered only through an on-demand stream. As with movies when they reached iTunes, customers would have 30 days to start watching the rental but only 24 hours to finish watching once playback has begun.

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    Lowering the cost of shows would theoretically encourage higher volume, analysts say. By leaving the TV shows on the servers, however, Apple could cut the Apple TV’s storage down to its rumored 16GB of storage and drop the price of the box to $99, spurring on more sales and again making up for money that would have been generated through purchases.

    Published on July 14, 2010

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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