HomeIn MediaBusiness NewsApple’s CEO Tim Cook Denies Tensions with Former CDO Jony Ive

    Apple’s CEO Tim Cook Denies Tensions with Former CDO Jony Ive

    After Apple’s CDO (Chief Design Officer) Jony Ive announced his impending departure from the company at the end of June, 2019, some articles started to come up, reporting tensions between the departing Apple’s CDO Jony Ive and the company. Jony Ive has been one of the company’s most important members up to this day. Apple will also be paying Ive’s new firm LoveFrom “millions of dollars a year to continue to work with the company.”

    Now, Apple CEO Tim Cook has decided to fire back at a recent article that reported those same tensions. Cook called the story “absurd”, claiming that “the conclusions just don’t match with reality”. The report alleged that Ive’s departure from the company was foreseen, suggesting that he’s been slowly exiting for years as the company shifted priorities from product design to operations. The report further states that this leaves the design team at Apple off-track and without leadership. A similar report was published last week after Ive’s departure announcement, but Cook hasn’t made any counterargument to this last report.

    Tim Cook Jony Ive

    Cook’s email states that the design team at Apple is “phenomenally talented”, saying that “they’re stronger than ever,” and that the “projects they’re working on will blow you away.” Tim Cook also says that he has “complete confidence” in the new design team, supporting his argument by saying that the departing CDO Jony Ive shares the same thought. Cook isn’t usually seen on social media communicating with reporters directly, especially about the company’s internal issues.

    But one thing is certain. After firing back at the first report, Apple’s CEO Tim Cook doesn’t name himself in the email as one of the leaders working with the design team on new products, which was something that his predecessor, Steve Jobs, avidly did.

    Unless Apple’s CEO Tim Cook sheds some light on the subject, and taking into account the way that the company manages reports about the its internal state, it’s unlikely we’ll ever really get to know the full story behind Jony Ive’s departure.

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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