One thing that the awesome PS3 Controller lacked was the Rumble Effect ! Such a basic feature was missed by all gamers. Sony had announced plans for a revised Controller with Rumble Effect around 1 Month back.
The news is that finally, the Sony Playstation Dual Shock 3 Controller is available for retail in major retail stores. The price is same as announced at 54.99$ Also Sony has announced its new 80Gb PS3 which comes with a DS3 Controller by default and will be available for 499$ !