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    Victorinox Working on Something “Smart”

    Victorinox Working on Something “Smart”

    Victorinox may be coming up with smartwatch

    Victorinox, the company that invented the Swiss Army knife, is working on some sort of smartwatch. CEO Carl Elsener has revealed that the company will enter the wearable technology space at some point in 2016. This won’t be just another Android Wear device. Instead, Elsener describes it as something approaching a smartwatch.

    He went on to say that he’s looking for an opportunity to expand the functions of Victorinox’s existing line of timepieces, rather than building anything new. Elsener contends that that battery life is paramount, saying that the company’s hardware would have a long lifespan compared to a mobile phone or a computer.

    Victorinox Next Smartwatch

    While details are still scarce, the company is going to take some sort of approach it did when adding a USB flash drive to its Swiss Army knives. And if you’ll be looking for a rugged piece of wearable technology next year, Victorinox may be the dark horse in the sea of smartwatch competitors that continue to expand.

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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