HomeGadgetsCar GadgetVeloz and Schwarzenegger Highlight the Importance of Electric Vehicles

    Veloz and Schwarzenegger Highlight the Importance of Electric Vehicles

    When thinking about cars, we know how bad they are for the environment. They are noisy; they contribute to air pollution through their gasoline fumes, emitting many air pollutants; and lastly, they make a huge dent in your wallet when it comes to gas money.

    Recently, Arnold Schwarzenegger partnered up with Veloz, going “undercover” in a somewhat bizarre, but entertaining new commercial, where he tries to convince prospective electric vehicle buyers to get a gas-powered car instead. The ad was organized by Veloz, a California non-profit organization that’s focused on accelerating the adoption of electric vehicles across the country.

    By going undercover as “Howard Kleiner”, Schwarzenegger promoted and covered all the advantages that electric cars have to offer; by trying to sell the opposite. By constantly praising the drawbacks that come with noisy, heavy polluting cars, such as muscle cars, Arnold highlights all the virtues offered by electric cars.

    Electric Cars

    During the video, Schwarzenegger brings out a Hummer, aggressively revving the engine and causing a lot of uncomfortable noise in the process. Schwarzenegger cover all the issues that are related to non-electric vehicles, asking rhetorically while sitting behind the wheel and revving the engine, “Can a battery-powered car do this,” as well as forcing the vehicle to emit tons of exhaust fumes, ironically stating “Ahhh, I love the smell of exhaust.”

    All in all, Howard Kleiner’s effort, or Arnold’s to be exact, is a remarkable one. The commercial is well done. It’s a great effort that resulted from the partnership between Schwarzenegger and Veloz. The commercial accurately highlights all the current problems that are associated with non-electric vehicles in a humorous way. And there’s even a subtle reference to one of Schwarzenegger’s all-time great movie lines.

    If you haven’t considered the benefits of changing to an electric vehicle, this video is a great and funny way to grab some perspective on the subject.

    David Novak
    David Novak
    For the last 20 years, David Novak has appeared in newspapers, magazines, radio, and TV around the world, reviewing the latest in consumer technology. His byline has appeared in Popular Science, PC Magazine, USA Today, The Wall Street Journal, Electronic House Magazine, GQ, Men’s Journal, National Geographic, Newsweek, Popular Mechanics, Forbes Technology, Readers Digest, Cosmopolitan Magazine, Glamour Magazine, T3 Technology Magazine, Stuff Magazine, Maxim Magazine, Wired Magazine, Laptop Magazine, Indianapolis Monthly, Indiana Business Journal, Better Homes and Garden, CNET, Engadget, InfoWorld, Information Week, Yahoo Technology and Mobile Magazine. He has also made radio appearances on the The Mark Levin Radio Show, The Laura Ingraham Talk Show, Bob & Tom Show, and the Paul Harvey RadioShow. He’s also made TV appearances on The Today Show and The CBS Morning Show. His nationally syndicated newspaper column called the GadgetGUY, appears in over 100 newspapers around the world each week, where Novak enjoys over 3 million in readership. David is also a contributing writer fro Men’s Journal, GQ, Popular Mechanics, T3 Magazine and Electronic House here in the U.S.

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